Why do i need to be emv compliant
WHAT IS EMV COMPLIANCE?
EMV (“Europay, MasterCard and Visa”) is a technology standard developed in Europe in 1994. Essentially it’s a slightly different way to accept cards that leverages “smart cards” and “EMV compatible” terminals. Basically: You insert the front of the credit card into the terminal instead of swiping the card.
EMV has two intentions:
- To decrease credit and debit card fraud on card-present transactions through increased security
- To creates a consistent cardholder experience, worldwide through a global payments standard
WHY SHOULD YOU CARE ABOUT EMV COMPLIANCE?
- If you aren’t EMV compatible after October 2015 and a customer disputes a charge for any reason – they’ll win the dispute. That means you’ll lose money.
- You will no longer be PCI compliant (soon) – and V/MC will assess a monthly fee.
HOW DO YOU BECOME EMV COMPLIANT?
THE BEST WAY TO BECOME EMV COMPATIBLE:
Easy Pay Direct makes the transition super easy:
Rather than offering a “free” terminal with more strings attached than Pinocchio, we want to offer you a terminal at OUR cost; with no hidden fees & no surprises.
Of course, you can also opt to use our Tablet Based POS systems which are EMV compatible out of the box.