Holding space as a business in the gun and ammunition industry comes with a unique set of challenges. Finding a reliable gun-friendly credit card processing option is one of the most important. Like other regulated industries, firearms sellers need a credit card processor that understands their business and how to support the company’s particular needs.
Unfortunately, most credit card processors are not designed to provide the high risk merchant accounts needed to accept payments for guns and gun accessories. Easy Pay Direct has helped many entrepreneurs in the firearms and ammunition industry to obtain secure, reliable processing designed for their specific business model.
Why are Gun & Firearms Dealers Considered High Risk?
Credit card processors determine whether a particular application is a high risk based primarily on the processing history of the industry at large. Industry norms like restrictive laws, high chargebacks, frequent fraud, or high average prices can all play a part, even if the specific business in question has a very clean operating history.
Because of this, companies that engage in the sale of guns, ammunition, and related products are automatically considered high risk by processors. Here are some of the specific factors that affect processing risk for the firearms industry:
Gun Laws Can Be Complicated
Due to federal and state regulations on the sale and transfer of guns and ammunition, many processors simply choose not to work with businesses in this industry. Among other things, businesses in this industry must keep up to date on strict regulations regarding the vetting of customers, registration of sales, and transfer or delivery of products. To be eligible for a firearms merchant account, the applicant must be a Federal Firearms Licensee (FFL) with a license that matches the types of products they sell (and/or manufacture).
Legal & Financial Liability
Not only do laws vary by state but there are also frequent changes to the legislation. Often these changes are influenced by current events involving gun violence. Some processors refuse to enter the firearms space simply to avoid entangling their reputation with the polarizing “hot button” issues of gun control and Second Amendment rights activism. Those processors who are gun-friendly often limit the types of guns or related products they will permit to be sold. For instance, explosive targets or “destructive devices” may not be permitted.
Fraud and Chargebacks
Gun-friendly credit card processors know that most businesses selling firearms and related products are diligent to verify the identity and eligibility of their customers to legally purchase these items. Sadly, fraudsters attempt illegal purchases on stolen credit cards or with stolen identities every day.
When these crimes are successful, guns often end up in the hands of people who don’t have legal access to them otherwise. This can reflect poorly on the seller, even if they have done their proper due diligence. This fraudulent activity can also increase chargebacks when cardholders discover unauthorized purchases.
Benefits of Gun-Friendly Credit Card Processors
Firearms business owners know that working with a gun-friendly credit card processor comes with a healthy dose of confidence that their payments won’t be interrupted. The right payment processor is aware of the risk of events like those above and is prepared for the possibility of them occurring. Because of this, they can offer processing accounts with greater stability.
Reduced Risk of Frozen Accounts or Inaccessible Funds
Standard payment processors only have one option to prevent loss when things go sideways with a high risk situation. They freeze or even close the processing account without any warning to limit their liability. Most processors won’t even accept applications for high risk merchant accounts. This makes the chance of getting a gun-friendly processing account very low if you’re not working with the right provider.
No Loss of Potential Sales
If a processing account does get frozen, the business has no choice except to put potential credit card sales on hold while they work to get the freeze removed or a new account opened. Working with a gun-friendly processor from the beginning saves this headache from ever occurring in the first place.
What Easy Pay Direct Provides: Merchant Accounts
Easy Pay Direct is partnered with an extensive network of credit card processors. We know which of them are gun-friendly and what their guidelines and limitations are so you get paired with the best processor for your business. Whether your firearm sales are captured online, in person at a shop, or on the road at gun shows, we can get you set up with the right equipment and integrations to make your payment processing easy and reliable.
What Firearm Businesses Do We Work With?
At Easy Pay Direct, we know that even gun-friendly processors have different specialties. We also know which ones are best suited to your specific business model. Whether you are exclusively a gun broker or your company also sells ammunition and accessories, military and tactical gear, or operates as a second-hand retailer like a pawn shop, we can help you get set up with a processor that’s right for you.
We can also facilitate accounts for peripheral businesses like gun training services, shooting ranges, and firearms information products. Whatever your niche, Easy Pay Direct can help find a high risk merchant account provider that wants to work with your business and provide all the resources to meet your high risk credit card processing needs.
Payment Processing Features and Integrations
At Easy Pay Direct we use processing providers who take the time to get to know the businesses they work with through underwriting. During this stage of account setup, they review documents and information about the company and its ownership to establish a baseline knowledge of the business. This ensures that the account is set up in the right way with the right features to provide a more stable credit card processing experience for your business.
Some features you can expect with Easy Pay Direct include:
- An industry-leading gateway for online sales
- Quality equipment for in-person, online, and on-the-go payments
- Personal support from our team of experts
- Chargeback monitoring services
- Fraud Protection Tools
- Competitive rates
How to Get a Merchant Account
The first step on your path to a new merchant account is to start Easy Pay Direct’s easy merchant application. This ensures we can eliminate the headache of filling out one application after another in hopes of finding a high risk gun-friendly processor who “gets” your business model.
Instead, we will identify the right processor and account to ensure you are working with the best payment provider for your company – one who wants to work with you and knows the nuances of your industry. We can get you set up in as little as 2 DAYS! If you would rather chat with someone to find out more, call us at (800) 805-4949*.
*Hint: This is easier because we can also fill out your application for you!
After Your Merchant Account is Set Up
After we get you set up with your first merchant account, we’ll help you monitor your processing trends to ensure stable payment processing. For instance, even though Easy Pay Direct takes all the precautions to prevent you from experiencing an interruption in your payment processing, once your sales volume reaches $250,000 a year, we’ll recommend getting a second account to help protect your business finances.
All of this may seem like a lot of complicated work, and it would be if you were handling it on your own. However, at Easy Pay Direct we manage all of this for you. It’s our goal to help make things easy. We’ll even assign you a Merchant Success team who will monitor your merchant accounts for you and serve as your single point of contact for all of your merchant processing needs.
The Easy Pay Direct Client Experience
At Easy Pay Direct your journey will begin with your application, which we use to collect information about you and your business to match you with the right merchant account provider.
You will be introduced to your Certified Payment Specialist who will be your point of contact throughout the account setup stage. They’ll assemble your Merchant Success team so you’ll know who to contact for all of your payment processing needs.
When you contact us, you are talking to someone that you know and who knows you and your business. Our team will monitor your accounts and perform annual merchant account reviews. They’ll be available if you have questions and will reach out to alert you if something requires your attention.
Ready to Get Started?
We pride ourselves on making your life easier and facilitating the growth of businesses across the globe. We have been doing this successfully for years and have helped countless businesses achieve their full potential, just check out some of our testimonials.
More importantly, Easy Pay Direct would love to play our part in helping you achieve your goals and service your consumers smoothly.
Connect with us today and let Easy Pay Direct help identify the best gun-friendly processor and most beneficial merchant account for your firearms business.