Credit Card Processing, Explained
A complete guide to how credit card processing works, what it actually costs, and how to choose a processor that will not shut you down when your business grows.
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The 60-second version
Credit card processing is the system that moves money from a customer's card to your business bank account when they buy something from you. Every card transaction touches four parties: the customer (cardholder), the merchant (you), the bank that issued the customer's card (issuing bank), and the bank that holds your business deposits (acquiring bank). A processor sits between all of them, handling the data, the authorization, the settlement, and the rules each card network requires.
Most business owners do not need to think about the internals. What matters is whether your processor approves your business model, whether the funds actually land in your account, and whether the rates and reserves stay reasonable as you scale.
This page explains how the system actually works, where the costs come from, the difference between a true merchant account and a payment aggregator, and what to look for when choosing one. If you have already been through the wringer with an aggregator that shut you down without warning, skip ahead to the section on when an aggregator is the wrong choice.
What happens in the four seconds after a customer hits "Pay"
The decision happens in about four seconds at the point of sale. The money itself moves over the next one to three business days behind the scenes.
- Authorization request. The customer enters card details on your checkout page or terminal. Your processor encrypts those details and sends an authorization request to the customer's issuing bank.
- Risk checks. The issuing bank checks the card is valid, the funds are available, and the transaction does not look fraudulent. This is also where AVS and CVV checks run.
- Authorization response. The issuing bank sends back an approval, a decline, or a referral. Your customer sees this as the success or failure message on screen.
- Capture. For an approved transaction, the funds are reserved on the customer's card. Most ecommerce platforms capture immediately. Some delay capture until the order ships.
- Settlement. At the end of the business day, your processor batches every captured transaction and submits the batch to the card networks. The networks coordinate fund movement between the issuing and acquiring banks.
- Funding. Net funds land in your business bank account, typically one to two business days later. The processor's fees are either pulled from each transaction or invoiced separately at month-end.
The three layers of every rate
Every processing rate is built from three parts. Only one of them is negotiable.
Interchange
Set by the card networks (Visa, Mastercard, Discover, Amex), not by your processor. Interchange depends on card type (rewards cards cost more), transaction type (card-present is cheaper than card-not-present), and merchant category. Nobody can negotiate interchange. It is the wholesale cost of moving money.
Assessments
Network fees charged by Visa, Mastercard, Discover, and Amex on top of interchange. These are small (typically 0.13 to 0.15 percent) and also non-negotiable.
Processor markup
This is the only piece that varies between processors. It is the margin the processor charges on top of interchange and assessments. This is the layer where pricing models differ.
The three common pricing models are interchange-plus, flat rate, and tiered.
Interchange-plus is the most transparent: you pay actual interchange plus a fixed markup, listed on your statement line by line. Flat rate (used by most aggregators) bundles everything into one number, usually 2.9 percent plus 30 cents per transaction. Tiered pricing buckets transactions into qualified, mid-qualified, and non-qualified rates, which sounds simple and almost always favors the processor.
Easy Pay Direct uses interchange-plus pricing because it is the only model that lets you see what you are actually paying.
Why this one decision affects everything that happens next
There are two fundamentally different ways to accept credit cards, and they are not interchangeable.
A true merchant account is opened in your business's name. Your business is underwritten by an acquiring bank before you start processing, which means the bank knows what you sell, who you sell it to, and how much volume to expect. Funds settle directly to your bank account, usually next day. The relationship is between you and the bank.
A payment aggregator (sometimes called a payment facilitator, or PayFac) sits in front of one master merchant account that holds every customer of that aggregator. When you join one, you are not opening your own account. You become a sub-account under the aggregator's master account. There is no underwriting up front. Approval is instant. Funds are pooled, then paid out to you on the aggregator's schedule.
The aggregator model is fast to start with and useful for very small businesses that may never need their own merchant account. But because there is no underwriting up front, aggregators are exposed to fraud and chargeback risk from sub-accounts they barely know. So they manage that risk by reviewing accounts retroactively, freezing funds when something looks off, and closing accounts at their discretion.
When an aggregator closes your account, the appeal process is often automated and slow. When a true merchant account has an issue, you have an underwriter you can talk to.
| Feature | True merchant account | Payment aggregator |
|---|---|---|
| Account type | Dedicated MID, your business's name on file | Shared account with thousands of others |
| Getting shut down | Rare. Real underwriting means fewer surprises | Frozen funds and account terminations are common |
| Volume caps | Process what your business needs | Hit a ceiling, get flagged, get held |
| Chargeback support | Human team fights disputes with you | You're on your own |
| Integrations | 500+ integrations, we work with your stack | Locked into their platform |
| Funding timing | Next-day funding you can plan around | Their payout schedule, changed without notice |
| Approval | Real underwriting in 1-4 business days | Approved, then account reviewed later. Causing holds or shutdowns |
| Account manager | Dedicated human who knows your business | Support ticket queue |
| When things break | Text your account manager | Wait for chat, hope for a response |
The cheapest processor is the one that doesn't shut you down. If your account froze tomorrow, could you make payroll? That's the real cost of picking on rate alone.
And that "low rate" a PayFac advertises? It's never what you actually pay.
The five signs you have outgrown your processor
- You are processing more than $50,000 per month. Aggregators are calibrated for small-volume merchants. Once you cross five figures monthly, you are statistically more likely to trigger a review.
- You sell subscriptions, payment plans, or anything recurring. Aggregator models flag continuity billing as high-risk because of chargeback exposure. A true merchant account is built for it.
- Your average ticket is over $500. Higher-ticket transactions are higher risk to aggregators. They will freeze funds while they review. A merchant account is underwritten with your average ticket in mind.
- You sell anything in a regulated or sensitive category. Coaching, nutraceuticals, CBD, firearms, adult, gaming, and many more verticals are simply not allowed under most aggregator terms of service. They will not tell you up front. They will close you later.
- You have ever had funds held for more than 24 hours unexpectedly. This is the canary in the coal mine. It almost never gets better on the same processor.
The seven questions that actually matter
- Do they underwrite your business before you start, or after? Pre-underwriting is the difference between a stable account and a surprise shutdown. Ask explicitly.
- What pricing model do they use? If they cannot say interchange-plus without hedging, they are using tiered or flat rate. That is a margin choice in their favor.
- Who owns the merchant account? If it is the processor's master account, you are with an aggregator. If it is opened in your business name with an acquiring bank, it is a true merchant account.
- What is the funding schedule, and can it change? A processor that can change your funding schedule unilaterally can hold your cash flow hostage. Get the schedule in writing.
- Do they support your specific vertical? Vague answers here mean trouble later. The right processor will explicitly tell you they have approved businesses like yours before.
- What happens during a chargeback, and what tools do they give you? A good processor gives you chargeback alerts (so you can refund before a dispute opens), representment tools, and a real human to escalate to.
- Who is the single point of contact when something goes wrong? If the answer is a support email or live chat, your account is one of thousands. If the answer is a named person, your account is being managed.
Underwriting is the moat. Everything else is the result.
The work other processors skip is the work that keeps your account stable.
Underwritten up front, by humans
Every Easy Pay Direct merchant account is reviewed by an underwriter before it goes live. We learn your business model, your average ticket, your refund policy, and your projected volume. Approvals take a few days, not seconds, because that work is what keeps your account stable later.
Built for verticals other processors decline
Easy Pay Direct has been underwriting complex verticals since 2012. Coaching, nutraceuticals, CBD, firearms, subscriptions, ecommerce at scale, and more. When you are told no elsewhere, it is usually because the other side will not do the underwriting work.
A single dedicated point of contact
Every merchant gets a named relationship manager. When something breaks, you reach a person who knows your account. We measure this in average response time, not in ticket queue depth.
Built-in tools that protect your processing
Transaction routing across multiple accounts for redundancy. Decline recovery to lower your decline rate. Chargeback alerts to mitigate disputes before they open. Recurring billing built for subscriptions. All available out of the box.
The verticals that built our reputation
Most processors say they serve all businesses, then hide a list of restricted categories in their terms of service. Easy Pay Direct does the opposite. We are explicit about the verticals we know how to underwrite, and we have approved tens of thousands of merchants across them.
- Adult Industry
- Bad Credit
- Business Coaching
- Canadian
- Cannabis
- CBD
- Cheap Rates
- Churches
- Collection Agencies
- Continuity Subscription
- Credit Repair
- Dental
- E-Cig and Vape
- Ecommerce
- Enterprise
- Firearms
- Gaming
- Go High Level
- Healthcare
- High Risk
- High Risk eCheck
- Instant Approval
- International
- Kratom
- Large Digital Goods
- Mobile
- MOTO
- MLM
- Nonprofits
- Nutraceuticals
- Online
- Property Management
- Restaurant
- Retail
- Shopify
- Small Business
- Tech Support
- Telemedicine
- Timeshare
- Tobacco
- Travel
- UK
- Wholesale
If you do not see your vertical here, contact us anyway. We have probably handled something close.
Frequently Asked Questions
What is credit card processing?
How long does it take to get a merchant account?
What does credit card processing cost?
What is the difference between a merchant account and a payment aggregator?
Why was my merchant account closed?
Can I get a merchant account for a high-risk business?
What is interchange-plus pricing?
How fast will I get paid for credit card transactions?
What is a chargeback and how do I prevent them?
How do I switch credit card processors without disruption?
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