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Easy Pay Direct Blog

Tag: free trial rules


Did Mastercard Just Kill Your Free Trial Offer?

Monday, January, 28th, 2019 at 9:08 pm by Joe Marshall

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Categories: Blog Tags: free trial, free trial rules, mastercard, Mastercard rules, negative option billing

Mastercard is about to roll out massive changes to their rules…and it could have a drastic impact on your business. Over the last few years, there has been a surge in free (plus shipping) and free trial offers, known as negative option billing, that automatically convert into monthly or annual subscriptions. It’s a fantastic way for you to get your product in front of your customer for free or a discounted rate and allows the [Read More...]

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